When Central Florida Restaurant Supply prepared to open its new store in Winter Haven, they knew they needed more than just stocked shelves. They needed a brand identity that reflected their role in the foodservice industry. From kitchen smallwares to larger equipment like walk-in coolers, and everything in between, their store offers the everyday essentials restaurants rely on to run smoothly. Their goal was a logo that customers could instantly connect with the restaurant supply industry while helping them stand out from local competitors.

We started by sketching concepts in Procreate, quickly exploring different directions that could capture the client’s vision. From there, we refined the strongest ideas in Adobe Illustrator, creating polished versions that could adapt across different formats, like horizontal, vertical, or badge-style layouts.

Our first round of concepts included:

• A chef pan emblem

• The state of Florida outlined with kitchen items

• A cutting board and butcher knife forming the letters “CF”

• A chef character stirring a mixing bowl inside the letter “C”

Each design was developed to stand apart from the typical chef hats and knife logos used by competitors, offering a more original and memorable identity.

After presenting the first round, the client provided valuable feedback:

• Remove the chef pan concept

• Adjust the Florida outline to make the shape more recognizable

• Change the color to green to see if the Florida shape comes out more

• Incorporate an “F” alongside the chef character for balance

With these changes in mind, we created updated versions and mocked them up in real-world applications such as signage, business cards, shirts, and marketing materials. This helped the client visualize how their brand could live beyond the digital design stage.

The winning design was the Chef with the CF, a playful mascot integrated into the brand name. The character not only made the logo approachable and memorable but also gave the client a versatile asset they could use in future marketing, such as animations, promotional graphics, and social media content.

Now, when customers see the chef, they immediately connect it with Central Florida Restaurant Supply. The mascot has become a powerful brand marker that sets the company apart in a competitive industry.

A strong logo goes beyond aesthetics, it becomes the face of a brand. For Central Florida Restaurant Supply, their new logo serves as a recognizable identity that builds trust, makes marketing more effective, and ensures that when people think of restaurant supplies in Winter Haven, they think of their chef mascot

If you’re ready for a new logo or a brand refresh, Creative Fox Group is here to help. We create bold, recognizable designs that capture your business and set you apart from the competition. Logos, websites, or full brand identities that leave a lasting impression.

Our client, Trinity Baptist Church in Lakeland, FL, is actively involved in local community outreach. They wanted a website that reflects their heart for the community and shows that there’s a welcoming place where families can worship together in a safe, supportive environment. The goal was to extend an open invitation for others to visit, connect, and grow as part of their local church family.

❌  Felt outdated and uninviting

❌  Lacked appeal and didn’t encourage people to engage with the website

❌  Did not represent the church’s community outreach

❌  Had limited photos and outdated photos

❌  Not mobile optimized and website felt clunky

❌  Website did not follow good SEO practices

✅ We upgraded to a professional website platform using a dynamic new theme. This gave us the flexibility to add powerful features like customizable contact forms through professional plug-ins. Since WordPress is regularly updated and offers a wide range of tools for SEO, websites built on this platform often perform better in search engine results

✅ The mission statement of Trinity Baptist Church is to Worship, Grow, and Go! And they wanted to make that visible to everyone. We modernized their website giving them a proper menu bar and header. The visual appeal has the visitor wanting to engage with each page to learn more about Trinity Baptist Church

✅ All of the community outreaches held at their church campus are now visible on their website.

✅ We added fresh, updated photos across the website to help visitors feel more connected to Trinity Baptist Church. These images highlight the campus, community outreach events, and give a clear picture of what someone can expect when visiting for the first time

✅ This website has been optimized for mobile phone use, including a collapsible menu bar

✅ Every page on the website includes a meta description with keywords that people commonly use when searching for a local church. All photos also include alt text, making it easier for search engines to index them and improve the site’s overall visibility. The SEO score with the old website was 65% and after a month of being live and crawled by search engines, their website has an SEO score of 95%

Church staff page

Church standard page footer