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How to Get a Part 107 Unmanned Aircraft License and Pass the FAA Drone Exam

How to Get a Part 107 Unmanned Aircraft License and Pass the FAA Drone Exam

by | Sep 18, 2025 | Marketing

As part of our digital marketing services, one of our responsibilities is capturing high-quality photographs of client projects for their portfolios. We normally use a DSLR to shoot from multiple angles, but we realized something was missing. A view from the sky would add a new dimension and make the images more appealing.

That’s when we decided to invest in a drone. Offering unique aerial shots not only elevates our photography but also shows clients that we’re always looking for ways to improve their brand, even if it goes beyond the original scope of work.

Understanding the FAA Part 107 License

Once we made the decision, we researched the rules for flying a drone as a business. The Federal Aviation Administration (FAA) requires anyone flying commercially to have a Title 14 Code of Federal Regulations Part 107 Remote Pilot Certificate, commonly called a Part 107 license.

To obtain this certification, you must pay a $175 testing fee. The fee applies whether you pass or fail, and retakes cost the same — similar to taking the SAT or ACT. I wanted to make sure I was prepared, so I started by watching free YouTube videos. While some were helpful, most were dry and difficult to stay focused on

“If you have a small drone that is less than 55 pounds, you can fly for work or business by following the Part 107 guidelines.”

Choosing the Right Training Course

I continued searching for better study options and came across several paid online training courses, ranging from $60 to $350. Many offered a guarantee that if you failed the exam, they would pay for you to retake it. That gave me peace of mind, knowing these programs had to be competitive if they were willing to put money on the line.

After comparing options, I chose Drone Pilot Ground School. Their free demo course was clear and easy to understand, and they offer lifetime access in case FAA regulations change. Positive reviews from other students also influenced my decision. I've made a blog about Do Customer Reviews Matter, so I encourage you to leave them if you do not!

The course itself took about 20 hours to complete. I spent 2½ weeks working through the material and another week taking practice exams. In total, the process took four weeks from start of the course to exam day at an official testing center.

Drone course completion certificate from Drone Pilot Ground School

Passing the Exam and Moving Forward

I’m excited to share that I passed the exam on my first attempt! Now, Creative Fox Group can offer drone photography and videography as part of our marketing service package.

With a drone, we can capture client projects from above, create engaging reels for social media, and highlight services in ways that truly stand out. Our goal has always been to keep improving the quality of care we provide to our clients. Adding drone capabilities is another way we deliver on that promise.

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5 Marketing Lessons From Viral Scandals

5 Marketing Lessons From Viral Scandals

by | Sep 8, 2025 | Marketing, Trendy

Marketing Beyond Campaigns

Marketing isn’t just ads, logos, or social media campaigns. In today’s always-online world, every action is marketing. A CEO’s behavior, a fan’s outburst, even how a company responds to a mistake, these moments shape brand perception more than polished campaigns ever could.

Recent viral scandals remind us that you are your brand. Here are 5 lessons every company can learn.

1. Leadership Is Marketing

The situation: In July 2025, Astronomer CEO Andy Byron was caught on a Coldplay concert’s jumbotron kissing his company’s Head of HR. A moment that might have been brushed off in private became a global headline. Within days, Byron resigned. For Astronomer, the fallout wasn’t just about losing a leader, it became a conversation about company culture, professionalism, and trust.

Lesson for all companies:

  • Leadership actions are never private. They represent the brand, whether in the boardroom or the stands.

  • When leaders stumble, years of marketing investments can be overshadowed in a single viral clip.

  • Companies must provide conduct training, hold leaders accountable, and prepare crisis-response plans so they can act swiftly when necessary.

You can also view our blog showing how companies used this embarrassing moment for their own marketing efforts. 

Kissing ceo from Coldplay concert.

2. Reputation Is Marketing

The situation: At the U.S. Open in August 2025, Polish businessman Piotr Szczerek, co-owner of paving-stone company Drogbruk, was filmed grabbing a signed tennis cap from a young boy named Brock. The internet exploded. Outrage wasn’t just directed at him, but at his company:

  • Drogbruk’s Trustpilot rating dropped to ~1.1 stars.

  • Google reviews sank to ~1.2 stars, with angry reviews pouring in from around the world.

  • News outlets tied Szczerek’s personal behavior directly to his business, effectively branding the company as greedy and arrogant.

His eventual apology was criticized as insincere, and his attempt to delete social media accounts only amplified the backlash. Read about the apology here.

CEO hat snatcher

Lesson for all companies:

  • Your online reputation is your marketing. Reviews, search results, and social mentions influence customers more than ad copy ever could.

  • A leader’s personal behavior can become the company’s defining story.

  • Monitor sentiment daily, respond transparently, and treat online reputation management like part of your marketing strategy.

Szczerek issued an apology and returned the hat, but the damage was done. What stood out even more was how the player, Kamil Majchrzak, stepped in to reunite with the boy and make the situation right, turning himself into the hero of the story.

3. Response Is Marketing

The situation: On September 5, 2025, during a Phillies–Marlins game, father Drew Feltwell retrieved a home run ball for his son Lincoln. Moments later, a woman, dubbed “Phillies Karen”, ran up, demanding the ball and insisting it was hers. The father, not wanting a confrontation, gave it to her. The clip went viral, leaving viewers outraged.

The real story, though, became about the response. The Marlins staff gifted Lincoln a swag bag, and Phillies player Harrison Bader surprised him with a signed bat. Their quick, empathetic actions reframed the story as one of kindness and fan appreciation, generating national headlines that cast the teams in a positive light.

Lesson for all companies:

  • Mistakes and conflicts are inevitable, but the response defines the brand.

  • Quick, empathetic, and visible gestures can flip negative press into free positive PR.

  • Cold or corporate responses fuel distrust, human ones build loyalty.

The Philly Karen.

4. Culture Is Marketing

In each of these viral stories, the root issue wasn’t just the moment itself, but what it implied about company culture:

  • At Astronomer, blurred boundaries between leadership and HR raised questions about fairness.

  • At Drogbruk, entitlement at the top sparked assumptions about arrogance baked into the brand.

  • In the Phillies game, fans appreciated that the Marlins and Bader stepped up to make it right.

Lesson for all companies:

  • Marketing promises must align with company culture. If you sell trust, fairness, or family values externally but fail to uphold them internally, the gap will be exposed.

  • Employees and leaders are brand ambassadors. Their actions, in public and private , signal your culture to the world.

  • Culture isn’t just HR policy, it’s a marketing asset.

5. Every Action Is Marketing

None of these moments were planned campaigns. They weren’t commercials, slogans, or product launches. They were unfiltered, real-world actions, and that’s exactly why they mattered. The internet amplified them into global stories, shaping brand perception overnight.

Lesson for all companies:

  • Marketing doesn’t just happen in your campaigns. It happens when a customer leaves a review, when a leader makes a choice in public, or when employees post on social media.

  • In a digital-first world, everything is content. The question is: what story are you telling?

  • Every action your company takes is an opportunity to either market trust and empathy — or scandal and arrogance.

You are your brand. In an always-online world, marketing isn’t just what you say,  it’s what you do. Every leader, every employee, every moment is part of your marketing strategy.

AI SEO Explained: How Search Is Changing in 2025

AI SEO Explained: How Search Is Changing in 2025

by | Sep 1, 2025 | Marketing

SEO isn’t dead, but it’s changing faster than most businesses realize. In 2025, more people are getting answers from AI-driven platforms like Google’s Search Generative Experience (SGE), ChatGPT, Bing AI, and Gemini instead of clicking traditional search results. That shift means businesses can no longer rely on keyword-stuffed blogs and generic web pages to get noticed.

AI SEO is the new way forward. It’s the practice of optimizing content not just for Google rankings, but for AI-powered engines that deliver direct answers. In this article, we’ll explain what AI SEO is, how search is evolving, and what you need to do now to prepare your business for the future of search.

What Is AI SEO?

Q: What is AI SEO?
AI SEO is the process of optimizing your content so it appears in AI-powered search results, like Google SGE, ChatGPT, or Bing AI. Instead of focusing only on keywords, AI SEO emphasizes structured answers, conversational tone, and trustworthy signals that AI can easily parse and cite.

Unlike traditional SEO, which centers on ranking in the “10 blue links,” AI SEO is about making your content the go-to answer for conversational queries, voice search, and AI chat responses.

How Search Is Changing in 2025

Search engines are no longer just lists of links. They’re becoming answer engines.

  • AI-Generated Answers in Google (SGE): Google SGE now displays AI summaries at the top of results. Studies show a nearly 30% drop in clicks to traditional websites because users get answers without leaving the search page.

  • Answer Engine Optimization (AEO): AI assistants like ChatGPT and Gemini prioritize content written in question-and-answer format. They reward concise, direct responses supported by deeper detail.

  • Generative Engine Optimization (GEO): Generative engines (like ChatGPT) cite authoritative, structured, data-driven content. Pages with original insights, statistics, and clear formatting are more likely to be included in AI responses.

This means businesses must optimize for visibility inside AI results and not just Google rankings.

Google AI Overview shown on a iPhone looking at pumpkins.

Why AI SEO Matters for Businesses

For a business, the stakes are high. If customers ask AI tools for recommendations and your business doesn’t appear, you’re invisible.

AI SEO matters because:

  • Consumers are shifting their searches from Google to AI tools.

  • AI favors content with FAQs, case studies, and conversational answers.

  • Structured data (schema) signals to AI: “this content is safe and reliable.”

  • Businesses that adapt now can leap ahead of competitors still stuck on outdated SEO tactics.

How to Prepare for AI SEO (Action Steps)

Here are six practical steps to get ready for AI-driven search:

  • Add FAQ and HowTo Schema
    - Use Yoast Pro’s FAQ block to embed structured Q&As on service pages and blogs.
    - This schema is what AI scrapers pull first.
  • Write in Q&A Format
    - Structure blogs as: Question → Short Answer → Deep Dive.
    - Voice search and AI love direct, conversational responses.
  • Publish Unique Data & Insights
    - Share case studies, client results, or local industry stats. Example: “72% of our Polk County branding projects get completed in under 30 days.”
  • Build Topical Authority
    - Create pillar pages (e.g., “The Ultimate Guide to Branding in 2025”) and link smaller cluster posts into it.
Customer looking at a product on laptop.
  • Optimize for User Experience
  • - Fast load speed, mobile responsiveness, and clear formatting boost both SEO and AI visibility.
  • Track AI Search Results
    - Test queries in Google SGE, ChatGPT, and Bing.
    - Refine content if your answers don’t appear.

The rules of search are changing. SEO is no longer about who can stuff the most keywords into a page — it’s about who can provide the clearest, most trustworthy answers that AI wants to use.

If your business isn’t preparing for AI SEO, you risk falling behind. But with the right structure, schema, and strategy, you can turn AI search into your biggest growth engine.

Ready to get your business found in AI search? Contact Creative Fox Group today.

Logo Design: Central Florida Restaurant Supply

Logo Design: Central Florida Restaurant Supply

by | Aug 21, 2025 | Client Study, Marketing

Concept art for a logo design drawn in Procreate to final design in Adobe Illustrator.

When Central Florida Restaurant Supply prepared to open its new store in Winter Haven, they knew they needed more than just stocked shelves. They needed a brand identity that reflected their role in the foodservice industry. From kitchen smallwares to larger equipment like walk-in coolers, and everything in between, their store offers the everyday essentials restaurants rely on to run smoothly. Their goal was a logo that customers could instantly connect with the restaurant supply industry while helping them stand out from local competitors.

The Design Process

We started by sketching concepts in Procreate, quickly exploring different directions that could capture the client’s vision. From there, we refined the strongest ideas in Adobe Illustrator, creating polished versions that could adapt across different formats, like horizontal, vertical, or badge-style layouts.

Our first round of concepts included:

  • A chef pan emblem

  • The state of Florida outlined with kitchen items

  • A cutting board and butcher knife forming the letters “CF”

  • A chef character stirring a mixing bowl inside the letter “C”

Each design was developed to stand apart from the typical chef hats and knife logos used by competitors, offering a more original and memorable identity.

Refinements and Feedback

After presenting the first round, the client provided valuable feedback:

  • Remove the chef pan concept

  • Adjust the Florida outline to make the shape more recognizable

  • Change the color to green to see if the Florida shape comes out more

  • Incorporate an “F” alongside the chef character for balance

With these changes in mind, we created updated versions and mocked them up in real-world applications such as signage, business cards, shirts, and marketing materials. This helped the client visualize how their brand could live beyond the digital design stage.

The Final Logo

CFRS Chef showing off the new logo.

The winning design was the Chef with the CF, a playful mascot integrated into the brand name. The character not only made the logo approachable and memorable but also gave the client a versatile asset they could use in future marketing, such as animations, promotional graphics, and social media content.

Now, when customers see the chef, they immediately connect it with Central Florida Restaurant Supply. The mascot has become a powerful brand marker that sets the company apart in a competitive industry.

Impact

A strong logo goes beyond aesthetics, it becomes the face of a brand. For Central Florida Restaurant Supply, their new logo serves as a recognizable identity that builds trust, makes marketing more effective, and ensures that when people think of restaurant supplies in Winter Haven, they think of their chef mascot

If you’re ready for a new logo or a brand refresh, Creative Fox Group is here to help. We create bold, recognizable designs that capture your business and set you apart from the competition. Logos, websites, or full brand identities that leave a lasting impression.

Website Redesign Client Case Study: MD Construction

Website Redesign Client Case Study: MD Construction

by | Aug 8, 2025 | Marketing

Client and the Opportunity

Our client, MD Construction, based in Central Florida, is dedicated to helping homeowners enhance their outdoor living spaces with quality and care. They wanted a website that clearly communicates their range of services and showcases the craftsmanship behind each project. The goal was to create a welcoming online presence that builds trust, highlights their local expertise, and encourages homeowners to take the next step toward improving their home’s comfort and value.

The old Website

❌ Poor User Experience and Navigation - The site structure lacked intuitive navigation, making it difficult for users to find key information quickly.
❌ Disorganized Content Layout - Content lacked hierarchy and structure, making it harder for visitors to understand services or take action.

❌ Lack of SEO Optimization - The site was missing fundamental SEO elements, which impacted its visibility in local search results.

❌ Unoptimized Image Assets - Oversized and improperly compressed photos were slowing down page load times, negatively affecting user experience and site performance.

View the video of the old website

❌ Mobile Responsiveness Issues - The previous site did not adapt well to mobile devices, which is critical given the high volume of users browsing on phones and tablets.

❌ No Internal Linking Strategy - Pages were isolated, with few cross-links to guide users through the site or support SEO efforts.

Our Solution

✅ Improved User Navigation – We completely restructured the site’s navigation with a clear, simplified menu and logical page grouping. This ensures that both new and returning visitors can easily explore services, view project galleries, and access contact forms without frustration or confusion.

✅ Strategic Content Organization – We rebuilt each page with purpose. Services are now clearly defined, headers guide the reader through sections, and content is formatted to highlight key details. This not only improves the user experience but also helps guide visitors toward taking action, whether it's requesting a quote or browsing project photos.

✅ SEO-Optimized Framework – From backend to content, we implemented SEO best practices across the site. Every page includes optimized meta titles and descriptions, alt text for all images, and copy tailored with target keywords for MD Construction’s core services and service areas. This foundation helps the site rank better locally and attract qualified traffic.

✅ Optimized Visual Assets – Large, uncompressed images were replaced with high-quality, web-optimized versions. We balanced image quality with performance using modern compression tools, helping to significantly reduce page load times while still showcasing MD Construction’s work in the best possible light.

✅ Fully Responsive Design – The new website was designed mobile-first to ensure it functions flawlessly on smartphones and tablets. Layouts automatically adjust to screen size, and all content remains accessible and easy to navigate — a must-have in today’s mobile-heavy browsing habits.

✅ Internal Linking Strategy – We introduced a smart internal linking system to create a better flow between related content. Service pages now link to relevant galleries, the quote form is accessible throughout the site, and footer navigation offers quick access to high-traffic areas. This not only supports user engagement but also strengthens SEO by keeping users on the site longer.

Check out their new website to see the full transformation and explore their latest work!

Website Redesign Client Case Study: Trinity Baptist Church Lakeland, FL

Website Redesign Client Case Study: Trinity Baptist Church Lakeland, FL

by | Jul 31, 2025 | Client Study, Marketing

Client and the Opportunity

Our client, Trinity Baptist Church in Lakeland, FL, is actively involved in local community outreach. They wanted a website that reflects their heart for the community and shows that there’s a welcoming place where families can worship together in a safe, supportive environment. The goal was to extend an open invitation for others to visit, connect, and grow as part of their local church family.

The old Website

❌  Felt outdated and uninviting

❌  Lacked appeal and didn't encourage people to engage with the website

❌  Did not represent the church's community outreach

❌  Had limited photos and outdated photos

❌  Not mobile optimized and website felt clunky

❌  Website did not follow good SEO practices

Our Solution

✅ We upgraded to a professional website platform using a dynamic new theme. This gave us the flexibility to add powerful features like customizable contact forms through professional plug-ins. Since WordPress is regularly updated and offers a wide range of tools for SEO, websites built on this platform often perform better in search engine results

✅ The mission statement of Trinity Baptist Church is to Worship, Grow, and Go! And they wanted to make that visible to everyone. We modernized their website giving them a proper menu bar and header. The visual appeal has the visitor wanting to engage with each page to learn more about Trinity Baptist Church

✅ All of the community outreaches held at their church campus are now visible on their website.

✅ We added fresh, updated photos across the website to help visitors feel more connected to Trinity Baptist Church. These images highlight the campus, community outreach events, and give a clear picture of what someone can expect when visiting for the first time

✅ This website has been optimized for mobile phone use, including a collapsible menu bar

✅ Every page on the website includes a meta description with keywords that people commonly use when searching for a local church. All photos also include alt text, making it easier for search engines to index them and improve the site’s overall visibility. The SEO score with the old website was 65% and after a month of being live and crawled by search engines, their website has an SEO score of 95%

Church staff page

Church standard page footer